
First aired
July 3, 2000
Returning Series
Avg. episode: 23m

A mother-in-law's struggle to put up with her three bahu's. The three bahu's have grown up sons. The bahu's sons start to get involved with having girlfriends and the bahu's try and break their relationships up.
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The show revolves around an ideal daughter-in-law, the daughter of a pandit married to Mihir, grandson of business tycoon Govardhan Virani. Debuting alongside Kaun Banega Crorepati on July 3, 2000, on Star Plus, Kyunki... was the most successful serial at its time, ranked number 1 with double digit TRPs for seven continuous years, peaking at 22.4 in May 2001. Kyunki... marked a turning point for producer Ekta Kapoor and Star Plus and resulted in iconic serials Kahaani Ghar Ghar Kii and Kasautii Zindagii Kay (2001 TV series), forming the big 3 for the channel through the 2000s. The show won 5 consecutive Best Serial-Popular awards from ITA and 6 consecutive Best Continuing Serials from Indian Telly Awards.

Time flew by, yet Tulsi Virani stood strong as the Sarvagunn matriarch! Can she navigate the challenges of modern-day parenting and relationships?

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